Group Health, a U.S. health cooperative in Seattle brings forth many funny commercials. This 30 second spot is one of the most rich and complex I have ever seen for analyzing contemporary stereotypes.
In the first of our "Homer Simpson" series, two males parenthesise their wife/mother with their own unique brand of uselessness and selfishness or ???
Who is uplifted and who is degraded in this spot. Is it funny? As always, you are the judge, my friends!!
This ad is in current "hot rotation" in prime time and elsehwere on major Seattle stations.
Showing posts with label sexism. Show all posts
Showing posts with label sexism. Show all posts
Saturday, October 18, 2008
Welcome to this Showcase....
It is often said that "hey, I like the ads better than the programs".
A comment like that reminds 50ish baby boomers like us, of males of my generation saying when certain magazines were spotted on their coffee tables or, more likely, in their bedrooms, "Hey I like the stories".
In the case of advertising it is more likely to be true.
But we digress!!
There is no digression in the medium that explored here. Advertisers have 10, 20, 30 or (rarely) 60 seconds to get their point across consumers.
The age of the trackable Internet has ushered in an era of results accountability so severe that advertising agencies are forced to become more and more entertaining to compel their corporate clients to spend the bucks to produce and place their ads on that most lavish of all media, television.
Lest x-y genners think that they have a monopoly on witty, interesting and sociologically significant advertising, we will post ads from every period that we feel like on this blog.
The bent, as the title suggests, will be toward stereotypical portrayals with the theme that presumptions about character are often based on our assumptions and life-perspective are not only all around us but within us. Stereotyping is human nature and it, like it or not, the way we always have and always will navigate through life. We should forgive ourselves for it, lighten up about it and have fun with it as long as we seek to love on another.
Above all we should not hate ourselves for our survival lenses of stereotyping as long as we genuinely seek to be considerate of each other's feelings.
In that vein, all NON - HATING posts are welcome.
The purpose of this blog to share perspectives about what we see in the featured content.
Enjoy!!
A comment like that reminds 50ish baby boomers like us, of males of my generation saying when certain magazines were spotted on their coffee tables or, more likely, in their bedrooms, "Hey I like the stories".
In the case of advertising it is more likely to be true.
But we digress!!
There is no digression in the medium that explored here. Advertisers have 10, 20, 30 or (rarely) 60 seconds to get their point across consumers.
The age of the trackable Internet has ushered in an era of results accountability so severe that advertising agencies are forced to become more and more entertaining to compel their corporate clients to spend the bucks to produce and place their ads on that most lavish of all media, television.
Lest x-y genners think that they have a monopoly on witty, interesting and sociologically significant advertising, we will post ads from every period that we feel like on this blog.
The bent, as the title suggests, will be toward stereotypical portrayals with the theme that presumptions about character are often based on our assumptions and life-perspective are not only all around us but within us. Stereotyping is human nature and it, like it or not, the way we always have and always will navigate through life. We should forgive ourselves for it, lighten up about it and have fun with it as long as we seek to love on another.
Above all we should not hate ourselves for our survival lenses of stereotyping as long as we genuinely seek to be considerate of each other's feelings.
In that vein, all NON - HATING posts are welcome.
The purpose of this blog to share perspectives about what we see in the featured content.
Enjoy!!
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