Group Health, a U.S. health cooperative in Seattle brings forth many funny commercials. This 30 second spot is one of the most rich and complex I have ever seen for analyzing contemporary stereotypes.
In the first of our "Homer Simpson" series, two males parenthesise their wife/mother with their own unique brand of uselessness and selfishness or ???
Who is uplifted and who is degraded in this spot. Is it funny? As always, you are the judge, my friends!!
This ad is in current "hot rotation" in prime time and elsehwere on major Seattle stations.
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