In Case You Hadn't Figured Out What Many...

... of our posts is about, these guys are available to tip you off.. https://www.youtube.com/shorts/C5f__UY8c6I Keywords, #marginalizedmen, #doltishdad

Disruptive Luxury from G-Fore...

We haven't updated this blog in nearly a decade. Is its premise dated? What is its premise? Simply that advertising does a better job of reflecting our current culture than any other art. Why? Because it has to. Gotta pay the bills... Art, you say? Yes I do. This spot from G-Fore Golf is simply sublime in its artistic execution. We will present the full 1:20 version which, of course you will never see on TV... but should.

Viva Brunettes, a Now Rare Uncut Version of a Classic...

Viva brunettes!! Yet, sadly, the latest version of this spot has eliminated the payoff smile by said brunette at the end in favor some Direct Response tag copy. Let's get this brilliant creative back intact!! #zerowaterfilter

Que es Mas Macho?, Ellen de Generes or Matthew McGonaughey?

Ms. DeGeneres steps up, slides into the back seat and encapsulates what this blog is all about.  So then... who indeed?

Can a Rodeo Clown Show More Cajones Than A Bull Rider? ...

Que en es muy macho, Payaso del Rodeo o Jinete de Bull? Well in this case....

Well, Would One?...

I was getting a bit weary of this GEICO campaign, as well as their female targeted one (white dress brunette who likes bikers). But they have refreshed it with some new creative and I am impressed enough to post it.

Do I honestly think that our culture would benefit from more shrinks like this?

Those that know me know the answer to that question.

BTW, I was a little perturbed at the use of "maybe" twice in this script. Whose booty do I have to kick to get someone on this writing staff with something north of English 101 under their belt?!?!?!

A "Man"'s Last Stand...

...in this campaign from Dodge. (Did they take a government handout? That would be a sissy-ass contradiction.) No matter. These are :30 second one-shots with at least a couple of voice-over versions...

The Very Latest in the Doltish Dad Genre...

....of course when in the post-feminist era has a commercial shown Dad as anyone but a doltish fall guy? (Unless, of course he is portrayed as an evil matricider per below).

Here is another that has all the key elements.

Open on self-impressed Doltish Dad setting himself for The Fall as Smart Put-Together Mom is regaling her friends with her good economic judgment and common sense when, ta-daaaa!, in jumps Doltish Dad number 40,394.

By the way, why does the human psyche find pain and suffering so intrinsically funny? Professor Herbert Lamont from whom I took Humanities and Western Civilization at West L.A. College has observed, along with many others, that humor is essentially hostile.

Anthropologists have theoretically traced laughter and smiling to the baring of teeth in early primates and other mammals in an aggressively excited state, e.g. attacking prey or defending territory.

"Heavy stuff" as Professor Lamont would have observed.

But, to be fair, this spot is really quite funny, as in just plain funny. Grrrr!!

Merry Christmas and a Familiar Vehicle...

The word "misogynist" came up the other night as I was chatting with my Mother about Tiger, specifically, some remarks he made in a GQ article. I wouldn't say that even the randy 21 year old in the interview was misygonist, although my sister had described him as such to my Mother.

"Misogynist" is not a synonym for sexist, but has come into that usage, it seems. Another example of term-expansion and a general dumbing down of the subtleties of the English language to fit our social needs, fears and desires.

All sexism is not specifically misogynist. All misogyny is sexist by definition, of course. Tiger would more accurately be described as philogynist, from whose root also springs "philander", unless I am woefully mistaken.

Nobody complains about humor being misandrist. In fact, my spell check does not even recognize the word. Yet misandrist humor is quite pervasive and on the rise. I am reminded of a joke regaling the dozen or ways that a cucumber is more useful than a penis that has been sent my way occassionally.

But I digress.



The clip above could legitimately be described as misogynist in the stereotypes that it invokes as well as the predictable outcome it portrays. I found it mildly funny while not particularly offensive. Perhaps this is the real "get me out of here" vehicle alluded to in the Dodge Charger ad above.

Boys Will...

...been a long time, but with Phil's stellar performance at Riviera today, I am inspired. The masculine imperative starts early in this campaign and this one is my favorite. From E*Trade...

Yardwork, Group Health 2008...

Group Health, a U.S. health cooperative in Seattle brings forth many funny commercials. This 30 second spot is one of the most rich and complex I have ever seen for analyzing contemporary stereotypes.

In the first of our "Homer Simpson" series, two males parenthesise their wife/mother with their own unique brand of uselessness and selfishness or ???

Who is uplifted and who is degraded in this spot. Is it funny? As always, you are the judge, my friends!!

This ad is in current "hot rotation" in prime time and elsehwere on major Seattle stations.

Wis Mah Chips?

The stereotype of the dumb blonde is alive and well dan undah mite!!!

Is there a bit of class warfare/ethnically driven dialectic afoot here as well? You be the judge in this offering from Nando's, a fish and chip chain in Australia.



Despite the jump cut before the straw scene this ad seems to pack a punch and, hopefully, provoke some thought.

A Sleeveworn Male Heart on the Road from Avis....

...tradtionally men are (were?) supposed to be "close to vest" and "stiff upper lip" with their feelings. But this fella just can't help himself...

Does the "new man" where his heart sleeve more or is just a private conversation?...